Question 1: Does CADDIS know there's a Facebook boycott?
Yes. On June 17th #StopHateForProfit issued a call to action to pause Facebook advertising as a result of Facebooks's inaction on hate and disinformation. This is big, beautiful and has Facebook's attention.
Question 2: Then why the F%#* are you advertising on Facebook in July?
We are a small business, impacted by Covid, that can't yet thrive and survive without Facebook + Instagram ads. Simply put: - We're on Facebook because you're on Facebook - it's where we meet the majority of our customers.
- Like a lot of small businesses, we're heavily reliant on Facebook. We're working hard to make this not true. It won't happen before the boycott starts on July 1st.
Question 3: What are you going to do about it?
Our immediate next step: We now have a way to pay you for introducing us to new customers. Which would feel a hell of a lot better than paying Facebook. Our Give $20, Get $20 referral program is live. If this works, shifting dollars out of Facebook ads becomes feasible. You'll find the program here:http://caddis.refr.cc
More to follow soon...
Small, mighty Team CADDIS
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