Effective 8/15/2022

Please click here for a printable PDF version of this notice.

Scope of this Policy

This privacy policy applies to:

• Caddis Co. and our affiliates (“Caddis,” “we,” “us,” “our”). 
• Caddis’s online properties, including our websites and online order portals and our social media pages or handles.
• Caddis’s products and services, including any interactions with the company via retail locations. 

This Policy applies when you interact with us through our Services. It also applies anywhere it is linked. It does not apply to third-party websites, mobile applications, or services that may link to the Services or be linked to from the Services. Please review the privacy policies on those websites and applications directly to understand their privacy practices.

We may change this Policy from time to time. If we do, we will notify you by posting the updated version. 

Information We Collect 

We collect information from you directly, from the devices you use to interact with us, and from third parties. We may combine information from the Services together and with other information we obtain from our business records. We may use and share information that we aggregate (compile to create statistics that cannot identify a particular individual) or de-identify (strip information of all unique identifiers such that it cannot be linked to a particular individual) at our discretion.

Information you give us

You may provide the following information to us directly:

• Contact and professional information, including name, address, email address, telephone number, and job title, as well as company name and size.
• Demographic information, including birth month and day.
• Audiovisual information, including photos you add to product reviews.
• Payment information, including credit card information.
• Content you may include in survey responses, panels, or market research, or when you enter a contest or sweepstakes.
• Content you include in product reviews.
• Information contained in your communications to us, including call recordings of customer service calls.
• Information you provide if you participate in special events and promotions.
• Information you make available to us via a social media platform.
• Any other information you submit to us.

Information we collect automatically

We and partners working on our behalf may use log files, cookies, or other digital tracking technologies to collect the following information from the device you use to interact with our Services. We also create records when you make purchases or otherwise interact with the Services.

• Device information, including IP address, device identifiers, and details about your web browser.
• Analytical information, including details about your interaction with our website, app, and electronic newsletters.
• Diagnostic information, including web traffic logs.
• Advertising information, including special advertising and other unique identifiers that enable us or third parties working on our behalf to target advertisements to you. Please be aware that our advertising partners may collect information about you when you visit third-party websites or use third-party apps. They may use that information to better target advertisements to you on our behalf.
• Business record information, including records of your purchases of products and services.

The following is a list of our partners who collect the information described above. Please follow the links to find out more information about the partner’s privacy practices.

Partner	Information Type Collected
CrazyEgg	Diagnostic information, analytic information, device information
Facebook	Advertising information
Friendbuy	Business record information
Gorgias	Analytic information
Google Adwords	Advertising information
Google Analytics	Diagnostic information, analytic information, device information
LiveIntent	Advertising information
Outbrain	Advertising information
Pinterest	Advertising information
Podsights	Advertising information
TikTok	Advertising information
Yotpo	Analytic information

Information We Collect From Other Sources

We may collect the following information about you from third-party sources.

• Contact information, demographic information, and information about your interests and purchases, from consumer data providers.
• Information about your credit history from credit reporting agencies.
• Information about your interaction with advertisements on our Services, or ads that we place on third party websites, from online advertising companies.
• If you decide to refer others to Caddis, we will collect your and the other person’s names, email addresses, and/or phone numbers to send an email or text message and follow up with the other person. You agree that you will obtain the other person’s consent before giving us his or her contact information. You also agree that you will not send us the contact information of a minor. We may inform any other person you invite that you gave us his or her information in the invitation email.

How We Use Your Information

We may use any of the information we collect for the following purposes.

• Service functionality: To provide you with our products and services, including to take steps to enter a contract for sale or for services, process payments, fulfill orders, send service communications, and conduct general business operations, such as accounting, recordkeeping, and audits.
• Service improvement: To improve and grow our Services, including to develop new products and services and understand how our Services are being used, our customer base and purchasing trends, and the effectiveness of our marketing.
• Personalization: To offer you recommendations and tailor the Services to your preferences.
• Advertising and marketing: To send you marketing communications, personalize the advertisements you see on our Services and third-party online properties, and measure the effectiveness of our advertising. We may share your information with business partners, online advertising partners, third party marketing partners and social media platforms for this purpose. Personal information shared with third party marketing partners will be used for commercial purposes.
• Security: To protect and secure our Services, assets, network, and business operations, and to detect, investigate, and prevent activities that may violate our policies or be fraudulent or illegal.
• Legal compliance: To comply with legal process, such as warrants, subpoenas, court orders, and lawful regulatory or law enforcement requests and to comply with applicable legal requirements.

How We Share Your Information

We may share any of the information we collect with the following recipients.

• Service providers: We engage vendors to perform specific business functions on our behalf, and they may receive information about you from us or collect it directly. These vendors are obligated by contract to use information that we share only for the purpose of providing these business functions, which include: 

• Supporting Service functionality, such as vendors that support event registration, customer service and customer relationship management, subscription fulfillment, freight services, application development, list cleansing, postal mailings, and communications (email, fax).
• Auditing and accounting firms, such as firms that assist us in the creation of our financial records.
• Professional services consultants, such as firms that perform analytics, assist with improving our business, provide legal services, or supply project-based resources and assistance.
• Analytics and marketing services, including entities that analyze traffic on our online properties and assist with identifying and communicating with potential customers. 
• Security vendors, such as entities that assist with security incident verification and response, service notifications, and fraud prevention.
• Information technology vendors, such as entities that assist with website design, hosting and maintenance, data and software storage, and network operation.
• Marketing vendors, such as entities that support distribution of marketing emails.
• Online advertising partners: We partner with companies that assist us in advertising our Services, including partners that use cookies and online tracking technologies to collect information to personalize, retarget, and measure the effectiveness of advertising. 
• Social media platforms: If you interact with us on social media platforms, the platform may be able to collect information about you and your interaction with us. If you interact with social media objects on our Services (for example, by clicking on a Facebook “like” button), both the platform and your connections on the platform may be able to view that activity. To control this sharing of information, please review the privacy policy of the relevant social media platform.
• Government entities/Law enforcement: We may share information when we believe in good faith that we are lawfully authorized or required to do so to respond to lawful subpoenas, warrants, court orders, or other regulatory or law enforcement requests, or where necessary to protect our property or rights or the safety of our employees, our customers, or other individuals. 
• Other businesses in the context of a commercial transaction: We may change our ownership or corporate organization while providing the Services. We may transfer to another entity or its affiliates or service providers some or all information about you in connection with, or during negotiations of, any merger, acquisition, sale of assets or any line of business, change in ownership control, or financing transaction. We cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your information as described in this policy.

Security

We use a combination of physical, technical, and administrative safeguards to protect the information we collect through the Services. While we use these precautions to safeguard your information, we cannot guarantee the security of the networks, systems, servers, devices, and databases we operate or that are operated on our behalf.

Your Options and Rights Regarding Your Information

Your Account: If you are a wholesale customer, please visit the portal to update your information.

Email Unsubscribe: If you do not wish to receive marketing information from us or wish to opt out of future email promotions from us, please contact us. Please note that all promotional email messages you receive from us will include an option to opt out of future email communications.

SMS Messages: If you consent to Caddis’s SMS/text messaging service, you agree to receive recurring SMS/text messages with service-related and promotional messages, including updates, alerts, information, promotions, specials, and other marketing offers from and on behalf of Caddis via text messages through your wireless provider to the mobile number you provided. Messages will be sent even if your mobile number is registered on any Do Not Call list, and messages may be sent using an automatic telephone dialing system or other technology. Your mobile phone number will only be used to send SMS messages.

Ad Choices: You have options to limit the information that we and our partners collect for online advertising purposes.

• You may disable cookies in your browser or mobile device using their settings menus. Your mobile device may give you the option to disable advertising functionality. Because we use cookies to support Service functionality, disabling cookies may also disable some elements of our online properties.
• The following industry organizations offer opt-out choices for companies that participate in them: the Network Advertising Initiative, the Digital Advertising Alliance, and the European Interactive Digital Advertising Initiative. 
• You may use our cookie settings menu.
• You may contact us directly.

If you exercise these options, please be aware that you may still see advertising, but it will not be personalized. Nor will exercising these options prevent other companies from displaying personalized ads to you. 

If you delete your cookies, you may also delete your opt-out preferences.

Do Not Track: Your browser or device may include “Do Not Track” functionality. Our website hosting service recognizes when users block cookies. 

Jurisdiction-specific rights: You may have certain rights with respect to your personal information depending on your location or residency. Please see “privacy disclosures for specific jurisdictions” below. Please contact us to exercise your rights.

Other Important Information

Data retention

We may store information about you for as long as we have a legitimate business need for it. 

Cross-border data transfer

We may collect, process, and store your information in the United States and other countries. The laws in the United States regarding information may be different from the laws of your country. Any such transfers will comply with safeguards as required by relevant law. 

Information about children

The Services are intended for users age thirteen and older. We do not knowingly collect information from children. If we discover that we have inadvertently collected information from anyone younger than the age of 13, we will delete that information. Please contact us with any concerns.

Sharing of Medical or Health Information

To the extent that we receive protected health information about you, that information is subject to electronic disclosure to the extent permitted by applicable law.

Privacy Disclosures for Specific Jurisdictions

European Economic Area, United Kingdom, and Switzerland

We process “personal data,” as that term is defined in the European Union’s General Data Protection Regulation (“GDPR”). 

Your rights under the GDPR: Users who are located in the European Economic Area (“EEA”), U.K., or Switzerland have the right to lodge a complaint about our data collection and processing actions with the supervisory authority concerned. Contact details for data protection authorities are available here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm. 

If you are located in the EEA, U.K., or Switzerland, you have the following rights.

• Access and Portability: Request access to personal data we hold about you or request transmission of your data to a third party.
• Correction: Request that we rectify inaccurate or incomplete personal data we store about you.
• Erasure: Request that we erase personal data when such data is no longer necessary for the purpose for which it was collected, when you withdraw consent and no other legal basis for processing exists, or when you believe that your fundamental rights to data privacy and protection outweigh our legitimate interest in continuing the processing.
• Restriction of processing: Request that we restrict our processing of personal data if there is a dispute about the accuracy of the data; if the processing is unlawful; if the processing is no longer necessary for the purposes for which it was collected but is needed by you for the establishment, exercise or defense of legal claims; or if your request to object to processing is pending evaluation.
• Objection to processing: Object to processing of your personal data based on our legitimate interests or for direct marketing (including profiling). We will no longer process the data unless there are compelling legitimate grounds for our processing that override your interests, rights, and freedoms, or for the purpose of asserting, exercising, or defending legal claims.
• Transfers: Obtain information about and a copy of the safeguards we use to transfer personal data across borders.

Please contact us to exercise these rights.

California

Your California Privacy Rights; “Shine the Light” Law

California residents are entitled once a year, free of charge, to request and obtain certain information regarding our disclosure, if any, of certain categories of personal information to third parties for their own direct marketing purposes in the preceding calendar year. Please contact us to obtain this information.

California Consumer Privacy Act

The California Consumer Privacy Act (“CCPA”) provides California residents with rights to receive certain disclosures regarding the collection, use, and disclosure of information about them, as well as rights to know/access, delete, and limit disclosure of personal information. You have the right to be free from discrimination based on your exercise of your CCPA rights. To the extent that we collect personal information that is subject to the CCPA, that information, our practices, and your rights are described below.

Notice at Collection Regarding the Categories of Personal Information Collected

You have the right to receive notice of the categories of personal information we collect and the purposes for which we use personal information. The following table summarizes the categories of personal information we collect, the categories of sources of that information, and whether we disclose or sell that information to service providers or third parties, respectively. The categories we use to describe personal information are those enumerated in the CCPA. We collect this personal information for the purposes described in “how we use information.”

Category	Information Type	Source	We disclose to:	We sell to:
Identifiers	·       Contact information or personal characteristics (name; email address; postal address; telephone number; signature) ·       Social media handles	You; our social media pages; third party subscription service providers	Service Providers	Business partners
Health Information	·       Prescription information	You	Service Providers	Not sold
Financial Information	·       Payment card data ·       Bank account information ·       Credit information	You	Service Providers	Not sold
Protected Classifications and Other Sensitive Data	·       Month and day of birth ·       Gender	You	Service Providers	Not sold
Commercial Information	·       Transaction information  ·       Billing and payment records ·       Order history	You	Service Providers	Not sold
Geolocation Information	·         ·       Coarse (information that describes location at ZIP code-level or less precision)	You; our analytics and advertising partners	Service Providers	Advertising partners (coarse location only)
Internet or Electronic Network Activity Information	·       IP address ·       Device identifier (e.g., MAC) ·       Advertising identifier (e.g., IDFA, AAID) ·       Information provided in URL string (e.g., search keywords) ·       Cookie or tracking pixel information ·       Information about your interaction with our website, app, email correspondence, or products ·       Browsing history ·       Search history ·       Diagnostic information (e.g., crash logs, performance data)	You; our analytics  and advertising partners	Service Providers	Advertising partners
Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information	·       Photographs	You	Service Providers	Not sold
Professional or Employment-Related Information	·       Current employer ·       Job title ·       Store name and address	You	Service Providers	Not sold
Inferences Drawn About You	·       User profile reflecting preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes	You; our analytics and advertising partners	Service Providers	Advertising partners
Content of Communications	·       Contents of phone calls, emails, or text messages	You	Service Providers	Not sold

 

Entities to whom we disclose information for business purposes are service providers, which are companies that we engage to conduct activities on our behalf. We restrict service providers from using personal information for any purpose that is not related to our engagement. 

Entities to whom we “sell” information are third parties. Under the CCPA, a business “sells” personal information when it discloses personal information to a company for monetary or other benefit. A company may be considered a third party either because we disclose personal information to the company for something other than an enumerated business purpose under California law, or because its contract does not restrict it from using personal information for purposes unrelated to the service it provides to us.

Your rights under the CCPA

• Opt out of sale of personal information: You have the right to opt out of our sale of your personal information to third parties. To exercise this right, please visit our Do Not Sell My Personal Information webpage or contact us. Please be aware that your right to opt out does not apply to our disclosure of personal information to service providers.
• Know and request access to and deletion of personal information: You have the right to request access to personal information collected about you and information regarding the source of that personal information, the purposes for which we collect it, and the third parties and service providers with to whom we sell or disclose it. You also have the right to request in certain circumstances that we delete personal information that we have collected directly from you. Please contact us to exercise these rights.

Financial incentives

Financial Incentives. We may offer you the opportunity to participate in special promotions and programs from time to time. Your participation is voluntary. If we provide this offer, we will obtain your consent to collect your Personal Information in connection with your participation. The category of Personal Information we collect is Personal Identifiers, which we use to facilitate your participation in the program and to market to you. If we run the program jointly with a business partner, we may disclose the information to that business partner. 

You may opt into the program using the means we present to you, such as an online registration page, at the time we make the offer. You may opt out of the program at any time by following the instructions in the “Contact” section. 

The program we offer may qualify as a financial incentive program (FIP) under California law. We are required to explain how the value you receive from FIPs is reasonably related to the value that we receive from the Personal Information you provide to us. We use the Personal Information you provide to market to you, including by sending you direct marketing emails. We disclose the Personal Information you provide to business partners because it gives them an opportunity to find new audiences that may like their products. These activities generate revenue for us that we believe is reasonably related to the benefit you receive from participating in the program, namely the ability to win prizes. Our good faith estimate of the value of your Personal Information is $44. We calculated that value using the average value to the business of the sale, collection, or deletion of a consumer’s data. We believe this value is reasonable because it is based on internal data about the value of email subscribers.   

Nevada

If you are a Nevada resident and would like more information about our data sharing practices, please contact us.

Contact information, submitting requests, and our response procedures

Contact

Please contact us if you have questions or wish to take any action with respect to information to which this privacy policy applies. 

Email: helpivefallenandicantgetup@caddislife.com 

Telephone: (385) 295-9597

Mail: 150 West Commonwealth Ave, Suite 202, Salt Lake City, UT 84115

Making a request to exercise your rights

Submitting requests: Customers who live in any state may request to exercise their rights by submitting the form on this page or making a request using the contact information above.

If you are a California resident, you may authorize another individual or a business registered with the California Secretary of State, called an authorized agent, to make requests on your behalf.

We may have a reason under the law why we do not have to comply with your request, or why we may comply with it in a more limited way than you anticipated. If we do, we will explain that to you in our response.

Opt out of sale of personal information: You have the right to opt out of our sale of your personal information to third parties. To exercise this right, please visit our Do Not Sell My Personal Information webpage or contact us. Please be aware that your right to opt out does not apply to our disclosure of personal information to service providers.

Know and request access to and deletion of personal information: You have the right to request access to personal information collected about you and information regarding the source of that personal information, the purposes for which we collect it, and the third parties and service providers with to whom we sell or disclose it. You also have the right to request in certain circumstances that we delete personal information that we have collected directly from you. Please contact us to exercise these rights.

Verification: We must verify your identity before responding to your request. We verify your identity by asking you to provide personal identifiers that we can match against information we may have collected from you previously. We may need to follow up with you to request more information to verify identity. 

We will not use personal information we collect in connection with verifying or responding to your request for any purpose other than responding to your request.